Last Updated: 26 October 2026
At Swords Master UK, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we may collect when you visit our website, place an order, contact our support team, or use our online services. It also explains how information may be used, stored, shared, and protected, along with the rights available to you under applicable data protection laws.
By using our website, you acknowledge that you have read this Privacy Policy.
In this policy, the terms “Swords Master,” “we,” “us,” and “our” refer to Swords Master UK. The terms “you” and “your” refer to anyone visiting our website, purchasing our products, or contacting us.
Our website offers replica swords, collectible blades, decorative items, and related products.
Business Information
We may collect information that you provide directly, information generated through your use of our website, and information received from relevant service providers.
Depending on how you interact with our website, the information collected may include:
Payment information may also be processed when you make a purchase. Payment card information is generally handled by the relevant payment service provider, subject to the payment methods and systems used on our website.
When you visit our website, certain technical information may be collected automatically, including:
This information may help us understand website usage, identify technical problems, improve functionality, and maintain security.
Our website may use cookies and comparable technologies to support essential website functions, remember preferences, improve performance, and understand how visitors interact with our pages.
Depending on the technologies enabled on our website, cookies may be used for the following purposes:
Essential Cookies: Help support core website functions, maintain sessions, and protect website security.
Preference Cookies: Remember selected settings or preferences to provide a more convenient browsing experience.
Analytics Cookies: Help us understand visitor behaviour and identify opportunities to improve the website, where analytics tools are used.
Marketing Cookies: May be used to measure advertising performance or provide relevant marketing, where such technologies are implemented and permitted.
You can manage cookies through your browser settings and, where provided, our website's cookie preference controls. Disabling certain cookies may affect some website features.
Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.
We may use personal information for legitimate business purposes, including:
We will only process personal information where an appropriate legal basis applies.
Where UK data protection law applies, we process personal information using an appropriate lawful basis. Depending on the circumstances, this may include:
Contractual Necessity: Processing information required to complete an order, arrange delivery, or provide a service you have requested.
Legal Obligations: Keeping records or providing information when required by applicable law.
Legitimate Interests: Operating, securing, and improving our business, preventing fraud, and managing customer relationships, where these interests do not override your rights.
Consent: Processing information for activities that require your permission, such as certain marketing communications or non-essential cookies.
You may withdraw consent where consent is the applicable legal basis. Withdrawal does not affect processing lawfully carried out before the withdrawal.
We do not treat your personal information as a publicly available resource. We may share relevant information with third parties when reasonably necessary for business operations, service delivery, or legal compliance.
These parties may include:
We may also transfer relevant information as part of a business sale, merger, restructuring, or similar transaction, subject to applicable legal requirements.
Third parties that process personal information on our behalf should be subject to appropriate contractual and security obligations where required.
Some service providers may process information in countries outside the United Kingdom. Where personal information is transferred internationally, we will take the measures required by applicable data protection law to ensure that the transfer has appropriate safeguards.
These safeguards may include an adequacy decision, an approved data transfer agreement, or another legally recognised transfer mechanism, where applicable.
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, taking into account the nature of the information and our legal obligations.
For example:
Order and Transaction Records: Retained for the period required for customer service, accounting, tax, and legal purposes.
Customer Support Messages: Retained as needed to respond to enquiries, resolve disputes, and maintain relevant business records.
Account Information: Retained while the account remains active and for any additional period required by law or legitimate business needs.
Technical and Usage Data: Retained for a period appropriate to security, analytics, and website performance requirements.
Marketing Preferences: Retained as needed to manage your preferences and maintain records of consent or objections where required.
When information is no longer required, we will take appropriate steps to delete it or render it anonymous, subject to applicable legal requirements.
Depending on your location and the circumstances, you may have the right to:
These rights are subject to applicable legal conditions and exceptions. We may need to verify your identity before responding to a request.
To exercise your rights, contact us at support@swordsmaster.co.uk.
If you are in the United Kingdom and believe your personal information has been handled unlawfully, you may also have the right to complain to the Information Commissioner's Office (ICO).
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss, or misuse.
However, no online transmission or electronic storage method can be guaranteed to be completely secure. While we aim to protect your information appropriately, absolute security cannot be promised.
Please use appropriate precautions when sharing personal information online and contact us if you suspect that your information has been compromised.
Our website is not intended for children who are below the age at which they can lawfully make purchases or provide consent under applicable law. We do not knowingly collect children's personal information in circumstances where collection would be unlawful.
If you believe that a child has provided us with personal information inappropriately, please contact us so that we can review the matter and take appropriate action.
Our website may contain links to external websites, payment services, or other third-party platforms.
These websites operate under their own privacy policies and practices. We are not responsible for the privacy practices or content of websites that we do not operate.
We recommend reviewing the relevant privacy policy before submitting personal information to a third-party service.
Where permitted by law, we may send information about products, offers, or updates that may interest you.
You can unsubscribe from marketing emails by using the unsubscribe instructions included in the message or by contacting us directly.
Even if you opt out of promotional communications, we may still send essential messages relating to your orders, account, security, or other necessary service matters.
We may revise this Privacy Policy to reflect changes in our business practices, website functionality, technology, or applicable legal requirements.
When changes are made, we will publish the updated policy on this page and revise the “Last Updated” date. Where legally required, we will provide additional notice or seek consent before implementing relevant changes.
We encourage visitors to review this page periodically.
If you have questions about this Privacy Policy, would like to exercise your data protection rights, or need assistance regarding your personal information, please contact us using the details below.
We will review your enquiry and respond within the timeframe required by applicable law.
Thank you for visiting Swords Master UK. We value your trust and are committed to treating your personal information responsibly.
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