GDPR

GDPR & Data Protection Policy

At Swords Master UK, we respect your privacy and are committed to handling your personal information responsibly. This policy explains how we collect, use, store, and protect personal data when you visit our website, contact us, or place an order.

We aim to handle personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Personal Data We May Collect

Depending on how you interact with our website, we may collect the following information:

  • Contact Information: Name, email address, telephone number, and delivery or billing address.
  • Order Information: Products purchased, order history, delivery details, and transaction references.
  • Payment Information: Payment status and transaction details supplied by our payment providers. Full card details are generally handled by the relevant payment processor.
  • Technical Information: IP address, browser type, device information, and website usage data where collected.
  • Customer Communications: Information you provide when contacting our support team or using live chat.
  • Marketing Preferences: Your choices about receiving promotional emails or other marketing communications.

We aim to collect only the information reasonably necessary for the purposes described in this policy.

2. How We Use Your Information

We may use personal information to:

  • Process and fulfil orders.
  • Arrange shipping and provide delivery updates.
  • Respond to questions and customer support requests.
  • Process payments, refunds, and returns.
  • Maintain website security and prevent fraudulent transactions.
  • Improve our website, products, and customer experience.
  • Send marketing communications where permitted by law and your preferences.
  • Meet applicable legal, tax, accounting, and regulatory obligations.

3. Legal Grounds for Processing

Under applicable data protection laws, we rely on one or more lawful bases to process personal data, depending on the circumstances:

  • Contract: To process purchases and fulfil our obligations to customers.
  • Legal Obligation: To meet legal and regulatory requirements.
  • Legitimate Interests: To operate, secure, and improve our business where those interests are not overridden by your rights.
  • Consent: Where you have given consent, such as for certain cookies or marketing activities when consent is required.

Where processing relies on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential shopping functions, remember preferences, analyse website performance, or support marketing activities.

Where required, we will request consent before using non-essential cookies. You can manage available cookie preferences through our website settings or your browser.

For more information, please review our Cookie Policy.

5. When We Share Personal Information

We may share relevant information with service providers where necessary to operate our business, including:

  • E-commerce and website hosting providers.
  • Payment processing providers.
  • Shipping and delivery companies.
  • Customer support and communication platforms.
  • Analytics or marketing providers, where used and permitted.
  • Professional advisers, regulators, law enforcement, or other authorities where legally required.

We do not intend to sell customers' personal information to third parties. Service providers may process information on our behalf or under their own applicable privacy terms.

6. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom. Where personal data is transferred internationally, we will take steps required by applicable data protection law to ensure that appropriate safeguards are in place.

7. How Long We Keep Personal Data

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, handling returns or disputes, maintaining business records, and meeting legal obligations.

Retention periods vary depending on the type of information and applicable legal requirements. When information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it securely, subject to lawful retention obligations.

8. How We Protect Your Information

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

9. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to your personal data.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal data where applicable.
  • Request restriction of certain processing.
  • Object to processing based on legitimate interests.
  • Request data portability where the legal requirements are met.
  • Withdraw consent where processing relies on consent.
  • Object to direct marketing at any time.
  • Lodge a complaint with the UK Information Commissioner's Office (ICO).

These rights are subject to legal conditions and exceptions. To exercise a right, please contact us using the details below.

You can also find information about your rights on the Information Commissioner's Office website.

10. Children's Privacy

Our website is not intended to encourage children to provide personal information without appropriate authorisation. If you believe a child has provided us with personal information inappropriately, please contact us so we can assess the situation and take suitable action.

11. Third-Party Websites

Our website may contain links to external websites or services. We do not control their privacy practices or content. Please review the privacy policies of those third parties before providing them with personal information.

12. Changes to This Policy

We may update this policy to reflect changes in our business, website, service providers, or legal obligations. Updates will be published on this page with a revised date where appropriate.

13. Contact Us

If you have questions about this policy or wish to exercise your data protection rights, please contact:

Swords Master UK

We will review your request and respond in accordance with applicable data protection requirements.